Author: Jill Hillen Sep 21, 2023 2 Min READ

What’s Under the Hood? A Guide to Building a Comprehensive Technology Engine for Ecommerce Brands

2 Min READ
What’s Under the Hood? A Guide to Building a Comprehensive Technology Engine for Ecommerce Brands


Technology has made it much easier to set up an online business. But for ecommerce merchants and retailers to grow and scale their businesses, there are specific software platforms that will ensure more efficient operations, excellent customer experiences, and sustainable growth.

And let’s remember, it’s the 21st night of September, we’ve got preppin’ to do for December, the season just weeks away.  

Hey, hey, hey, let’s review the top 10 tools to consider adding to your ecommerce technology engine.

Ecommerce Platform

This seems basic, but for those who don’t have something in place, choose a robust ecommerce platform like Shopify, Magento, BigCommerce, or platforms like Smartrr for more specific needs, like subscriptions. The choice depends on your business size, needs, and technical expertise.

Payment Processing

Again, established ecommerce merchants will already have this in place, but for those getting started, payment gateways like PayPal, Stripe, and Square are popular for secure online transactions. Mobile payment options like Apple Pay and Google Wallet are top for mobile shoppers.

Shopping Cart Software

Shopping cart solutions like WooCommerce are key for managing product catalogs, cart functionality, and checkout processes.

Inventory Management or Warehouse Management Systems (WMS)

Inventory management tools like Extensiv’s WMS software makes keeping track of inventory a breeze. Get notifications when inventory is running low, track inventory levels across multiple warehouses, and verify and validate all receiving, picking, and packing functions.

Order Management Systems (OMS)

Use OMS software to efficiently process and fulfill orders, track shipments, and manage returns. Tools like Extensiv’s Order Manager provide full visibility and insights across all of your sales channels, making scalability easier and more affordable.  


Consider mobile barcode scanning for even greater control and efficiency in your operations. Providers like Barcodes, Inc. and Barcoding have experienced consultants who can advise on the best equipment and warehouse setup.

Shipping and Fulfillment

Leverage shipping software like ShipStation and for managing shipping options and costs.

Marketplace Integration

If selling on platforms like Amazon or eBay, use marketplace integration software, and consider an integration management tool to make sure your systems are connected.  

Marketing, Design, and Support  

There are email marketing platforms and web design tools for customer engagement, newsletters, or updating websites. And for additional ease and peace of mind, consider agencies who specialize in and provide these services for ecommerce brands. Some of our favorites include Lim Media, Metacake, Flowium, Bemeir, and DigitlHaus.

Customer Support and Returns

Helpdesk software and agencies such as Gorgias for managing customer inquiries and support, and Loop and Returnly for managing customer returns, will elevate your customer experience to the next level.


This is not an exhaustive list, and the specific software and technologies you choose will depend on your business's size, industry, target audience, and growth goals. Regularly assess and upgrade your ecommerce technology systems as your business evolves to stay competitive and provide a better customer experience.  

Request a demo to speak to a specialist to learn more about how Extensiv can help, or to get in touch with our vast partner network.

Hopefully we’ll all be dancin’ in December once we’ve made it (successfully) through peak season! 

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