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Six months before the world first heard whispering of a pandemic, Tushy went looking for a solution that would suit their needs should they scale.

Little did they know they would need to handle scale order fulfillment ten times and onboard a 3PL in a weekend.

Over

30% Reduction

in lead times

Seamlessly managed

10x Growth

Challenge

As it was, Tushy's systems struggled with warehouse fulfillment, managing inventory and orders across warehouses, and splitting orders. The team got used to working that way but were frustrated at best. As they grew, it became clear that they needed to exact control over our fulfillment. By adding OMS functions, Tushy hoped to reduce fulfillment time frames, which would lead to customers getting the products faster.

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[Extensiv] has been essential in supporting us in a time of terrible uncertainty and scale. Not only have we scaled 10X in a matter of months, but we're navigating a completely different inbound and outbound supply chain. [Extensiv] has been able to scale alongside us from an order volume perspective and helped us onboard a new 3PL in lightning-fast time to change our supply change completely.

— Justin Allen
Co-Founder & COO, Tushy

Solution

While COVID-19 shook the world, Tushy experienced massive spikes in sales. Following their best sales day of all time, they were able to pivot from an on-demand fulfillment company to a backorder company in days. Extensiv delivered technology to handle the spike in orders by seamlessly creating a virtual warehouse to track their pre-orders, and then move them accordingly to the warehouse that they think would best fulfill it. The fact that their operations and technology weren't getting in the way of those strategic decisions were vital to their success.


Results

In the two weeks following the crisis, Extensiv and Tushy shortened lead times from a 60-day to 90-days to 20 to 25-day lead time; that's end-to-end from order placement to factory to the customer's hands. During the height of the pandemic, Tushy's order volume was 10-12 times higher than periods prior. With Extensiv, their leaders are able to pull certain levers that they wouldn't have otherwise been able to pull if he were beholden to a single fulfillment source or even a single 3PL. They're able to act fast and ensure that Tushy delivers a high-quality customer experience by moving orders out quickly and promptly.

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[Extensiv] was essential to allowing operations to get out of the way and be an enabler instead of a reason to not do things.

— Justin Allen
Co-Founder and COO, Tushy

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Before toilet paper became a rare and valuable commodity, Tushy was out to transform the American bathroom to be more sustainable, more healthy, and more delightful. And with what else, but bidets. 

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Let us show you what fulfillment should look like

From warehouse shelf to customer doorstep, Extensiv makes your order fulfillment seamless and easy. Total visibility. Total control. 

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