What is Detail Page Views (DPV)?
Detail page views (DPV) are a popular metric that reveal the number of clicks or impressions on a single detail page of an advertised product. In other words, a DPV occurs when a shopper visits a product detail page after clicking on a targeted ad to get there. With this information, marketing teams have a better understanding whether their advertisements are really working — i.e. if they’re driving customers to collect more details about a particular product or service.