How BroadRange Scaled Visibility, Reverse Logistics & Labor Wins

At a Glance

About BroadRange Logistics

BroadRange is a flexible, multi‑facility 3PL that serves a broad range of ecommerce brands across categories including solar, home goods, furniture, food & beverage, and automotive. The team is known for short‑term, flexible storage options and an emphasis on customer experience.

Extensiv is user friendly, the support is excellent, and the partnership is truly customer‑driven.

Crystal Tannery
VP of Operations, BroadRange Logistics

Highlights 

Challenges 

• No real‑time visibility for customers into inventory, shipping, or receiving
• No consistent process or metrics, making it difficult to track productivity or cost
• Manual billing that led to lost revenue
• Limited insight into labor — where time was spent and how to optimize
  
  

Solution  

• Automated billing: Rules and automations capture storage, handling, and value‑add work—no more missed charges.
• SmartScan: Streamlined counts and higher accuracy across receiving, picking, packing, and loading.
• Labor Analytics: Task‑level timing reveals where to shift headcount and when to adjust rates.

Results 

• 30% revenue recovered via automated billing
• 25% reduction in labor spend using Labor Analytics
• Faster rollouts & training using Sandbox/Early Access to adopt new features ahead of time

Industry

Multi-facility 3PL

Company Size 

200+ Employees

Challenges

When Crystal Tannery joined BroadRange Logistics, she found a growing operation running on spreadsheets. There was no WMS, no real‑time visibility for customers, and no consistent way to capture costs or measure productivity.

Manual billing meant missed charges, and leaders lacked the metrics to guide staffing across receiving, picking, packing, and loading. Customers couldn’t self‑serve inventory or see order status which was especially challenging across multiple facilities and time zones.

In short: revenue leakage, operational blind spots, and processes that didn’t scale.

Solution

BroadRange selected Extensiv’s 3PL Warehouse Manager to centralize operations and make data a daily habit. Automated billing closed revenue gaps by ensuring every storage, handling, and value‑add action was captured without extra clicks or custom code. At the same time, configurable customer portals surfaced real‑time inventory, shipping, and receiving across facilities and time zones, so customers finally had answers even when the team was offline.

SmartScan replaced spreadsheet counts with fast, accurate workflows from receiving to picking, packing, and loading. That accuracy extended to returns: a clean, standardized flow turned reverse logistics into something the team could operationalize and scale rather than avoid.

With Labor Analytics, managers saw how long each task actually took and used that insight to redeploy people to the steps that needed them most. The data also made pricing fairer; when work proved less time‑intensive than expected, BroadRange lowered rates with confidence. And because the team leaned on Sandbox and Early Access, they tested new features in a safe environment, built SOPs, and trained staff before go‑live, making launches smoother and demos more compelling.

Results

The shift from manual processes to automated, data‑driven operations produced measurable gains. By automating billing, BroadRange recovered roughly 30% in previously missed revenue. Labor Analytics then helped cut labor spend by about 25% as teams were redeployed to the work that created the most value.

Day‑to‑day execution improved as well. Weekly or monthly inventory audits that once pulled people off the floor now run quickly with SmartScan, and order accuracy rose as scanning touched every step of the process. Real‑time visibility became both a trust builder and a sales tool; prospects could see live workflows during demos, and BroadRange won new business—including customers seeking dependable reverse logistics—because the experience was clear and repeatable.

“We love that everything is in one system— KPIs, billing, small parcel, scanning, and customer access in real time,” Tannery says. “And the partnership matters: Extensiv listens to feedback and applies it—that’s how we operate, too.”

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