While most people don’t think about the holiday shopping season until around Thanksgiving, ecommerce and retail businesses, and the logistics companies that support them already have Christmas sales and big-tech markdowns on their radars. That’s because planning for the busiest shopping of the year has to begin much earlier to ensure businesses can meet consumer demands.
As early as June, industry thought leadership and news articles were already talking about what to expect and how to prepare, even as inflation continues to impact the uncertainties about what peak retail season could be like in 2023.
Exactly what Black Friday and Cyber Monday will look like in 2023 is still anyone’s guess, but there are some emerging trends merchants and their logistics partners should consider before holiday shopping frenzies begin.
Access this guide for a deep dive into the key industry statistics from past peak seasons and our top predictions for Cyber Week 2023. In this guide, see what we will be top trends for ecommerce and logistics, including:
- Buy now, pay later
- The curbside trend
- Omnichannel and mobile sales
- Fear of shortages
- The “phygital” era of retail
- Data analytics and forecasting