At a Glance
About BroadRange Logistics
BroadRange is a flexible, multi‑facility 3PL that serves a broad range of ecommerce brands across categories including solar, home goods, furniture, food & beverage, and automotive. The team is known for short‑term, flexible storage options and an emphasis on customer experience.
Multi-facility 3PL
200+ Employees
When Crystal Tannery joined BroadRange Logistics, she found a growing operation running on spreadsheets. There was no WMS, no real‑time visibility for customers, and no consistent way to capture costs or measure productivity.
Manual billing meant missed charges, and leaders lacked the metrics to guide staffing across receiving, picking, packing, and loading. Customers couldn’t self‑serve inventory or see order status which was especially challenging across multiple facilities and time zones.
In short: revenue leakage, operational blind spots, and processes that didn’t scale.
BroadRange selected Extensiv’s 3PL Warehouse Manager to centralize operations and make data a daily habit. Automated billing closed revenue gaps by ensuring every storage, handling, and value‑add action was captured without extra clicks or custom code. At the same time, configurable customer portals surfaced real‑time inventory, shipping, and receiving across facilities and time zones, so customers finally had answers even when the team was offline.
SmartScan replaced spreadsheet counts with fast, accurate workflows from receiving to picking, packing, and loading. That accuracy extended to returns: a clean, standardized flow turned reverse logistics into something the team could operationalize and scale rather than avoid.
With Labor Analytics, managers saw how long each task actually took and used that insight to redeploy people to the steps that needed them most. The data also made pricing fairer; when work proved less time‑intensive than expected, BroadRange lowered rates with confidence. And because the team leaned on Sandbox and Early Access, they tested new features in a safe environment, built SOPs, and trained staff before go‑live, making launches smoother and demos more compelling.
The shift from manual processes to automated, data‑driven operations produced measurable gains. By automating billing, BroadRange recovered roughly 30% in previously missed revenue. Labor Analytics then helped cut labor spend by about 25% as teams were redeployed to the work that created the most value.
Day‑to‑day execution improved as well. Weekly or monthly inventory audits that once pulled people off the floor now run quickly with SmartScan, and order accuracy rose as scanning touched every step of the process. Real‑time visibility became both a trust builder and a sales tool; prospects could see live workflows during demos, and BroadRange won new business—including customers seeking dependable reverse logistics—because the experience was clear and repeatable.
“We love that everything is in one system— KPIs, billing, small parcel, scanning, and customer access in real time,” Tannery says. “And the partnership matters: Extensiv listens to feedback and applies it—that’s how we operate, too.”
Running a 3PL is hard. Let’s make it easier. Request a demo →