Product Sourcing & Identifying Market Gaps
There are millions of products you could sell in eCommerce, but what products should you sell to help you to achieve your goals?
Whether you’re looking for new product markets or to expand on an existing product line, this presentation dives deep into using data to increase the certainty of success in product selection, as well as how to uncover gaps in the market ripe for the taking.
Discussion topics include:
Exciting marketplace trends in 2020
Importance of marketplace selection
Introducing category relativity
Product sourcing techniques
Importance of diversification
Finding product ideas and extending product lines