Revisiting Amazon's 2020 Marketplace Updates
Are you a current Amazon seller OR a brand thinking of expanding to the marketplace in 2021? There are recent changes you should know first...
Like everyone in ecommerce, Amazon was not immune from the havoc wreaked by COVID-19. The marketplace was forced to implement new regulations, revise merchant policies, and even postpone Prime Day.
Despite setbacks, the pandemic has actually accelerated the marketplace's global growth. Analysts estimate that full-year revenue will jump 35% to $380 billion. 📈 For comparison, sales grew 20% year over year in 2019.
With that said, there is no better time to be a marketplace seller.
To take advantage of this momentous growth, you need to understand how the changes made in 2020 will shape marketplace selling in 2021.
Before we hunker down for the December holidays, we're joining forces with Tinuiti and eComEngine to run through the most important advertising, operational, and review updates that rolled out in 2020.
Discussion topics include:🌟 Brand Store Updates (claim amazon.com/YOURBRAND before it's too late)
🔍 Discoverability strategies to stand out in Amazon search results
🌍 The FOUR new marketplaces launched this year (can you guess who?)
🗯️ Changes in features and formats to Sponsored brands & DSP
📦 Updates on fulfillment options including new SFP updates
🌡️ Tips to maintain a healthy IPI score in 2021